Justin's story

Project objective:

Attract the audience with a true nostalgic and funny story of an extraordinary customer. Reveal his amazing experience with company’s product, let the audience identify with him, with his emotions and experience. Use the storytelling strategy.

Our help:

  • research
  • scenario, screenwriting
  • preparation, comunication with the main character and marketing team
  • shoot an interview on location (customer’s home)
  • postproduction (editing, creating a voiceover, graphics)
  • delivering original video content in all social media formats

Key elements used in the project:

  • positive, funny, entertaining narration
  • the power of nostalgia
  • emphasize the feeling of almost human relation between customer and a product
  • message of company’s gratitude